BRAND IDENTITY
Nature Rasa is a sustainable homemade food brand, making artisanal Indian pickles, chutneys and fruit preserves. A mother and daughter initiative, the brand was originated to recreate the forgotten recipes and love of ancestors using no artificial colours or preservatives. As the name suggests, Nature Rasa makes sure to offer best quality product to its customers, by keeping the natural essence of fruits and vegetables, well intact with traditional spices.
We designed the logo, identity, social media graphics and illustrations for the brand that focuses on the journey of bringing nature to the table.
In traditional cooking, the fashion in which vegetables are cut determines variables like texture, overall taste, aroma and mouthfeel, which combine to complete a dish. Keeping the same design approach in mind, a story of curating homemade Indian flavours was communicated.